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Monaco | 4 October 2017

Luxepack Conference

Grimaldi Forum

Web: http://

Conference Room: 13.30-14.30pm

Creative packaging for a drinking experience beyond the ordinary

How Champagne houses and top-end whisky and spirits brands use imaginative label designs and presentation cases to appeal to consumers looking for a brand story and a drinking experience beyond the ordinary. We look at, and discuss, how this can be achieved with case studies from:

  • Ann Chen ­– design leader Global Reserve and Scotch, Diageo
  • Jon Davies, co-founder and creative director, Butterflycannon
  • Aga Kolankiewicz CPO / quality manager, Virojanglor
  • Ron Cregan, business director, Sedley Place
  • Frederic Gardelle, global marketing manager, Chivas Brothers 
  • Marie Laure Trichard, marketing and communication director, Champagne Jacquart
  • Barbara Asei-Dantoni, artistic director, Designer Industriel

Moderator - Felicity Murray, editor In chief, The Drinks Report