Luxury calls for packaging that's cutting edge

Leo Luxe, a division of the Leo Paper Group, is a global packaging design, printing and manufacturing supplier for the luxury product industry

Cuan O'Callaghan Leo Luxe

With its own extensive manufacturing plant, Leo Luxe delivers cutting-edge packaging design concepts to ensure its customers - some of the world’s leading brown and white spirits brands - maximise the connection between the packaged product and its appeal to consumers.  In addition, Leo Luxe continually develops new printing processes and applications to provide consistently unique and creative packaging concepts. The company also prides itself on providing an added-value, end-to-end service that meets individual customer needs and incorporates innovative supply chain management.

What does the Leo ‘product portfolio’ include?
Leo Luxe produces an extensive range of packaging formats, including flat, rigid and foldable boxes and specialty gift bags. We offer a bespoke, end-to-end service to each of our customers to meet their unique specifications and we are constantly driving new innovations in finishing techniques and processes.

How does your company differentiate itself from the competition?
We offer customers an end-to-end service, from designing the packaging concept to delivery of the end product. As such, our breadth of service is wide-ranging and the range of technology at our production facility is extensive. We are also focused on continually developing new printing processes and applications in order to provide unique and creative packaging concepts.

In addition, we recognise the need for processes to be efficient in today’s complex and competitive environment. As such, our production facility has many lean manufacturing initiatives in place to ensure that efficiencies are made throughout our production line and we also offer consultancy on supply chain management to ensure our customers benefit fully from a lean supply chain, even after the packaging has left our production line.

What, in your opinion, is the most important factor to consider when creating packaging for premium beverages?
Premium beverage brand-owners need to leverage the full power of their brand and engage target customers at point-of-sale by executing their messaging through the packaging. As such, Leo Luxe believes in working with our clients from design concept stage to help them achieve the best possible end-result that provides them with a strong competitive advantage. This approach measures the importance and performance of brands in the context of the competitive market space, its distinct attributes and its customers, to see where issues and opportunities exist. With this knowledge a brand can optimise on its unique selling proposition and use this differentiation to its advantage.

What products do you currently have available for the premium drinks packaging market?
We are currently developing a variety of designs for the premium drinks market, of varying shapes and sizes to accommodate almost any sized bottle. For example, the Sunder rectangular rigid box with a built-in hinge opens completely allowing for easy access to the contents and locks shut with a magnetic closure. Die cut windows can be positioned in the centre of the panel or on the corner to provide maximum viewing of the product and brand.

Whereas the rigid box created for Premier incorporates practicality and design creativity. The inside of the box not only protects the champagne bottle but also acts as an ice bucket. The package is case wrapped on the outside and has a heat sealed poly-bag lining on the inside so that ice and water can be added.

Other package concepts utilise custom-designed sound modules and/or LED lights to enhance the appearance of the product and appeal to consumers’ senses. The sound modules can add a fun, brand-enhancing element to the package, such as an Irish melody when the lid of an Irish whiskey box is lifted. Alternatively, they can be used to provide valuable information about the product. For example, tasting notes about a vintage wine, or regional information about the origin of a beverage.

As we work with each customer individually, the options are endless.

What plans does your company have for the future?
We will continue to showcase our luxury packaging solutions on an international level and maintain our position at the forefront of packaging innovation

28 March 2013