VD Glass sales manager Rizzi talks to Joanne Robertson about how VD Glass is keeping up with the latest trends for more bespoke glasses reflecting brand owners’ values and perceptions

Maximilian Rizzi Vetro Due Glass

Vetro Due Srl is a family owned business with 35 years’ experience and VD Glass has been supplying the drinks trade for almost 18 years.  The five main market sectors we supply to are beer, wine, spirits, soft drinks, coffee and hot drinks. Selling more than 50 million glasses each year, the company has showed a 38% increase in turnover over the last two years.

The main focus is to personalise glasses by means of screen printing (ceramic and UV organic), decals, frosting, spraying and digital printing. Recently we have designed a whole lead-free wine glass assortment, the latest series is Suite. For the  beer category the Crafty has been developed, an all Italian beer tasting stemglass of excellence, made of Sonhyx crystalline glass, with a titanium coating.

The latest technological advances have been in the field of UV printing and we are leading the explorations in the field of one-pass digital printing, recently investing in a high-performing UV screenprinting machine able to decorate ‘odd-shape’ glassware (e.g. square, oval, triangular, etc).

The latest trends are more and more towards bespoke glasses reflecting brand owners’ values and perceptions. Our design department follows this by creating more and more new ideas for the beverage world. We are also developing printing technologies allowing us to personalise each single glass, as the market is asking more and more. At the same time, investments in UV and digital printing aim at the safeguard of the environment.’

With a great presence in the European market, VD Glass is aiming to expand globally and already have agents in South Africa, Australia and New Zealand and looking for partners in the US, Canada, Brazil and Mexico.

We re currently developing several bespoke glasses for major beer companies - who I cannot disclose as yet - the latest accomplished project has been the new Ichnusa glass for Heineken Italy.

Points of distinction that have made our company so successful so fast are a deep know-how in printing and making glass, a proactive, efficient sales approach, a flexible and fast-reacting production department, a problem-solving attitude and an Italian taste in design and communication.

7 August 2017