Alizé to host colourful cocktail parties

Alizé, the cognac-based fruit liqueur, is hosting a series of 12 ‘Let’s SociAlizé’ parties in UK bars and clubs in association with OK!, a national magazine for young women.

The parties, initially held at Birmingham and Bristol venues and managed by Alizé brand ambassadors, will help bar managers and spirit buyers identify potential Alizé fans.

Each branded team will consist of five members (individually fashioned in a flagship colour to represent each variant of the five Alizé fruit drinks) taking each venue by storm by kicking off a party as they arrive in the Alizé limousine.

Bar staff and owners will be provided with glitzy display materials and mentored in cocktail making with Alizé. Also following the colour theme, the nights will showcase a specially designed cocktail menu, which includes the Summer Sizzler, Alizé Martini, Alizé Champagne Bellini, Alizé on the Rocks and Summer Sunset. When a party reveller orders one of the special cocktails they will be given a chance to win a spin around the city in the limousine and be pictured for OK! Magazine.

About Alize
Alize is a fresh fruit liqueur: a blend of Alize cognac (produced in France since 1841) and fresh fruit juices. In the UK it exists in five variants: Red Passion, Gold Passion, Wild Passion, Bleu and Rose. Red, Gold and Wild are all 16% abv. The Bleu and Rose variants also contain Vodka and are 20% abv.
 
Alizé Red Passion – fresh fruit spirit made with fresh passion fruit from Brazil and the Equator, cranberry juice from USA and Canada, peach from Chile, and three other exotic fruit juices with a V.S cognac base.

Alizé Gold Passion – fresh fruit spirit made with fresh passion fruit from Brazil and the Equator, blended with three other exotic fruit juices with a VS cognac base.

Alizé Wild Passion – fresh fruit spirit made with fresh passion fruit from Brazil and the Equator, mango from India and Florida, pink grapefruit from Cuba and South Africa, combined with other exotic fruit juices with a VS cognac base.
 
Alizé Bleu – fresh fruit spirit made with fresh passion fruit from Brazil and the Equator, premium French Vodka, cherry and ginger combined with other exotic fruit juices with a VS cognac base.
 
Alizé Rose – fresh fruit spirit made with fresh passion fruit from Brazil and the Equator, premium French Vodka, succulent strawberries, exotic lychee and a hint of rose petal combined with other exotic fruit juices with a VS cognac base.
 
About J Wray & Nephew
J Wray & Nephew is a distributor and brand builder of premium spirits, with over 15 years of experience in the UK market. Originally founded in 1993 to import, distribute and market the Appleton range of rums, J Wray & Nephew is now part of a global business with a multi-million pound annual turnover.
J Wray & Nephew UK brands include Alizé, Dooley’s, Appleton Estate Jamaica rums, Wray & Nephew Overproof, Licor 43 and Koko Kanu.

1 August 2009 - Felicity Murray