New look for LIWF on its 30th anniversary

The next London International Wine Fair (LIWF) and Distil exhibition at ExCeL, May18-20, is to have a new layout.  Major on-site improvements and an extension to the south hall will mean that Distil, now in its third year, will join the LIWF in the south hall adjacent to the west entrance.

As well as strong support from all the major new and old world international pavilions, organiser Brintex has already confirmed the presence of key exhibitors for the 2010 event, including Pernod Ricard, Fosters and Bibendum.  Mexico (Tequila) and Peru (Pisco) are already on board for Distil, which will retain its separate entrance and identity.

James Murray, event director says:  “The LIWF has not changed dramatically since we moved to ExCeL in 2002 and I am confident that the many new initiatives that we will be introducing for 2010 will ensure an absolute blockbuster of an event next year. The opportunity to move Distil adds even more value for spirits participants but it will remain a stand alone event that will benefit from specific crossover points with the Wine Fair.”

Major features for both the LIWF and Distil will return in 2010, covering a wide range of themes and topical issues within the drinks industry. A new theatre will be built on the Fair’s show floor to host industry briefings and the hugely popular masterclasses will return once again. Distil Tastings will spotlight a wide range of spirits categories to provide a real insight into the heritage, production and flavour profiles of a broad spectrum of spirits.

The 2010 London International Wine Fair and Distil will take place from 18th to 20th May at ExCeL, London.  For details on registration visit: www.londonwinefair.com

1 December 2009 - Felicity Murray