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Chivas Brothers reveals seasonal gift packs

Chivas Brothers has produced some eye-catching seasonal gift packs for its premium brands Chivas Regal, Ballantine’s, The Glenlivet and Aberlour

Chivas Regal, the company’s flagship Scotch whisky brand, has a limited edition tin for the 12 Year Old expression. The contemporary new design embraces the heraldic icons synonymous with the brand, displaying them in a variety of finishes. The striking, contrasting graphics on the metal tin are further enhanced by a deep red lid which highlights the richness of the Chivas crest, adding texture and a modern, luxurious twist.

The tin will be available in 70cl, 75cl and 1 litre sizes in over 40 markets worldwide.

Ballantine’s has gift tins for its premium and super premium whisky expressions Ballantine’s Finest and Ballantine’s 12 Year Old. Each pack displays a clear brand identity with prominent use of the brand’s logo and the navy blue colour.

Ballantine’s Finest is presented in a sleek silver metal tin with the brand logo embossed in blue and red to provide a strong and prominent image. The packaging also includes a silicon ice cube tray, which sits within the lid of the tin and encourages customers to serve  the whisky poured over the ‘B’ embossed ice cubes. 

Ballantine’s 12 Year Old is presented in a robust silver and blue tin, with a matt soft touch finish which gives a contemporary look and feel. The brand’s strong Scottish heritage is reflected with a touch of tartan on the rim of the box, while an embossed ribbon and GBS seal (George Ballantine & Son) bring extra value to the pack to reflect its age status.

The Glenlivet is re-launching the luxurious leather case with red ribbon seal for its core range. Combining the debossed 1824 logo and thistle motif, the packs are available in rich brown (The Glenlivet 12 YO), deep red (The Glenlivet 15 YO) and navy blue (The Glenlivet 18 YO).

Aberlour has launched a range of leather cases for the single malt’s 10 Year Old, 10 Year Old Sherry Cask Finish, 12 Year Old and 16 Year Old expressions. The gift boxes are presented in warm deep brown, cream, burgundy and deep blue, to reflect each of the bottle’s lids. The material label is stitched into the front of the case and finished with a buckle closure. The Aberlour gift packs are available exclusively in France, in 70cl size.

Eric Benoist, international marketing director, Chivas Brothers says, “While enhancing the premium nature of our brands, these creative and contemporary gift offerings will also ensure maximum shelf stand out during this key sales period around the world. The luxurious look and feel will entice customers and contribute to the growth of these dynamic brands.”

About Chivas Brothers: Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

1 October 2009 - Felicity Murray