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New silver tequila launched by Jose Cuervo


Jose Cuervo today announced the launch of Jose Cuervo Especial Silver, the newest premium Silver Tequila to join the world’s leading Tequila portfolio. This spirit was developed with a single goal in mind: to make the smoothest Tequila possible. Bottled immediately following distillation, Jose Cuervo Especial Silver, better known as Cuervo Silver, is noted for its exceptionally smooth, distinct flavour.

Cuervo Silver has a pleasant, well-balanced aroma that combines spicy black pepper and hints of agave   Its taste is a perfectly balanced mixture of sweetness and acidity, complemented by black pepper notes on the palate. Known for its smooth, clean finish, Cuervo Silver has an essence of spice without the harsh, throat burn and is best enjoyed chilled in a shot.  

“Over the past few years, we have seen a significant increase in popularity for Silver tequilas, but the market lacks a quality liquid at the premium price point,” said Gerry Reid, managing director, Jose Cuervo International. “Cuervo Silver is our answer to this opportunity and brings a new, smooth Tequila to all those who enjoy the finest spirits but are looking for something innovative.”  

“We are excited to launch the first ever line extension of the world’s number one selling Tequila, Jose Cuervo Especial Gold,” added Toby Whitmoyer, brand director, Jose Cuervo. “Jose Cuervo Especial Silver is a spectacular addition to a portfolio designed to meet the diverse needs of our consumers and the many occasions in which they enjoy our products.”

The launch will be supported by a fully integrated marketing effort that includes television, radio digital and out-of-home advertising and on-premise and off-premise sampling.

Jose Cuervo Especial Silver will be available throughout the US from April 09 wherever Jose Cuervo Especial Gold is sold (on and off-trade) in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes. RRP for Jose Cuervo Especial Silver will be $17.99 for a 750mL size (prices may very per market).

About Jose Cuervo
Jose Cuervo is the largest producer of Tequila with a portfolio of Tequilas that includes Jose Cuervo Especial Gold, the world’s best-selling Tequila, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margarita, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix.



1 April 2009 - Felicity Murray