Ballantine’s launches pack for 17th hole

Ballantine’s has launched a limited edition golf pack for its super premium 17 Year Old blend to tie in with the brand’s growing commitment to the sport.

 The new pack, available from January 2010 in key Asian markets, tells the unique story of the 17th hole birdie challenge at The Ballantine’s Championship.

Made from high quality wood, the exterior of the limited edition pack includes an illustration of the 17th hole at Pinx Golf Club, along with a golden golf tee closure device. Within the pack, the 700ml 17 Year Old blend sits alongside a set of golf balls and Ballantine’s branded golf tees and a brief explanation of the significance of the signature 17th hole from Ballantine’s Championship tournament director David Williams.

Ballantine’s global brand director Peter Moore said: “The 17th hole at the Ballantine’s Championship is becoming an icon of the tournament. The tradition of rewarding golfers who score a birdie on this hole with a bottle of Ballantine’s 17 Year Old will continue in 2010. The new limited edition gift pack recognises this tradition and offers a creative and contemporary link to our golf sponsorship platform that highlights the flair and substance that underpins the brand.”

The Ballantine’s Championship, which takes place from 22 to 25 April 2010, is Asia’s fourth biggest golf tournament and the largest sporting event in Korea. Worth €12m annually, the recent three year sponsorship extension deal (2011-2013) is the largest ever investment made by Pernod Ricard Group. 

Report James Graham

December 09

1 December 2009 - Felicity Murray