Absolut in collaboration with Spike Jonze

Absolut Vodka has announced an "artistic partnership" with US filmmaker Spike Jonze. The brand is also celebrating 30 years of “artistic creativity” with an Absolut Art Award and a permanent Absolut Art Collection in the Historical Museum of Wine and Spirits in Stockholm.

“Absolut has always found inspiration from creativity, it is core to everything we do”, said Mark Hamilton, head of marketing for vodkas at Pernod Ricard UK. “We are very excited to now count Spike Jonze among our collaborating partners. He is one of the most influential shapers of our generation, and together we are working on a project that goes far beyond traditional advertising. We are working together now on Spike’s vision of an Absolut world, and anticipate its realisation in the coming months.”

A grant of €15,000 was presented to the winner of the first annual Absolut Art Award – Israeli conceptual artist Keren Cytter. Mark Hamilton comments: “While we have worked with some of the biggest names in the international art world, people often forget that Absolut has played a key role in bringing through the next generation of creative talent over the past 30 years. That’s why we’re now proud to be able to support Keren Cytter with the Absolut Art Award, a true creative visionary whose work breaks down the boundaries of modern art.”
 
The vodka brand, known for its work with artists from Andy Warhol to Lenny Kravitz, will also create an Absolut Art Collection in the Historical Museum of Wine and Spirits in Stockholm, where the brand’s entire advertising history comprising more than 800 pieces will be brought permanently together under one roof.

The collection includes works by Andy Warhol, Keith Haring, Helmut Newton, Damien Hirst, Louise Bourgeois, David Shrigley, Douglas Gordon, Sylvie Fleury, Hung Tung-Lu and hundreds of other artists, designers and photographers. If the collection represents the brand’s creative history, Spike Jonze represents the future of its creative collaborations.

1 October 2009 - Felicity Murray