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Stowells launches summer on-trade initiative

A ‘toolkit’ will be sent out quarterly to every pub and club that stock Stowells.  This comprises of a newsletter and calendar to provide help with ranging and selecting Stowells wines, give merchandising and category advice plus tips on maximising wine opportunities with key dates for wine sales along with ideas for occasions and promotions.  The newsletter also offers information on serving and storing as well as licensee testimonials and competitions.  

Each quarter the newsletter will focus on a different region ‘around the world’ and a section on food and wine pairing.

The new Stowells website, which will carry the same messaging online, will be launched simultaneously to the Toolkit in July.

In addition, licensees will be able to order empty belly posters and table talkers to to promote seasonal wine deals of their choice.  Available on a first come, first served basis, the first free flexible sales kit will give licensees the option to run a meal deal, a BBQ promotion or perhaps both.


July 09



1 July 2009 - Felicity Murray