German fairs run back-to-back for first time

Two leading German wine industry trade shows have been arranged to be held back-to-back next year for the first time to allow industry professionals, international exhibitors and attendees to conveniently and easily attend both.

Immediately after the annual wine trade fair ProWein closes in March, 2010 in Dusseldorf, the giant winemaking technology show held every third year, Intervitis Interfructa (IVIF), will open in Stuttgart.

The two cities lie 200 miles/322 km apart. ProWein 2010 is set for March 21-23, in Dusseldorf while IVIF 2010 follows from March 24-28 in Stuttgart.

IVIF, taking place for the first time at the new Stuttgart Trade Fair Centre beside the airport, allows visitors to meet with an expected 650 exhibitors from over 30 countries and find out about the latest machines, equipment and services for winegrowers, fruit farmers, distillers and fruit juice manufacturers. The exhibition programme is divided into four areas: cultivation and harvesting technology for grapes and fruit, beverage technology for wine, fruit juice and spirits, bottling and packaging technology, as well as marketing and organisation.

Unique opportunities to exchange information with experts from the most important wine and fruit cultivation countries in the world will also be possible during a top-class IVIF framework programme at which the DWV is expecting approximately 1,500 specialists from all continents. From 24 – 27 March, under the patronage of the International Office for Vines and Wine (OIV), the 60th German Viticulture Congress will be taking place.

Prowein is Germany’s only truly international wine, beer and spirits exhibition. Prowein attracts a larger trade audience than any other event of its type in the German market. It attracts liquor buyers from across all market sectors including on-trade, off-trade and hospitality buyers.

1 September 2009 - James Graham