New ad campaign for Jacobs Creek

Pernod Ricard UK has a new, high impact advertising campaign for Jacob’s Creek, the UK’s number one wine brand. ‘True Character’ forms part of a marketing campaign which will be rolled out throughout 2010 both above-the-line and below-the-line. 

By reinforcing the brand as a premium yet unpretentious wine and emphasising its values as warm, authentic and genuine, the ‘True Character’ campaign, the company says, will tap into its audience’s desire to engage with trusted brands, focusing on their appreciation of good wines as a simple pleasure in life. 

The campaign will be featured heavily on TV (including ITV1, C5, C4, Living, ITV2, Sky One and More4) in slots around popular programmes such as CSI, F Word, Coronation Street and new drama Mr Eleven.  It will run throughout December 2009, returning on-air in February/March.

The TV advertising will reach some 10 million adults, and will continue into late 2010 when it will also be supported with further advertising in a mixture of other channels including online.

December 09

1 December 2009 - Felicity Murray