Vinfolio expands as HK wine market hots up

Vinfolio has expanded into the Asian market with the launch of its Hong Kong ecommerce website, www.vinfolio.hk.

Since the elimination of duties on wine imports in February of last year, the fine wine market in Hong Kong has seen tremendous growth leading many to declare that Hong Kong soon will become the hub for wine trade in Asia.

Vinfolio aims to capitalise on these developments with a new ecommerce site that supports its local sales office, enhances its existing customer relationships and leads to a larger share of wine sales in the region.

“Launching vinfolio.hk is a natural move for Vinfolio since many of our best customers reside in Hong Kong,” says Stephen Bachmann, Vinfolio founder and CEO. “We firmly believe that providing a Hong Kong ecommerce website that allows Hong Kong customers to order fine wine locally is fundamental to any successful wine business presence in the region, and demonstrates Vinfolio’s commitment to the Hong Kong market.”

Jean-Michel Valette, MW and Vinfolio chairman, added: “The recent increase in the number of auctions taking place in Hong Kong is only one indicator of a growing demand for fine wine in the region.

"Other indicators include everything from a recent report that Hong Kongers drink more wine per capita than anyone in Asia; to the announcement that Chateau Margaux is making its first ever visit to Asia to host a wine dinner in Hong Kong.”

Report by James Graham, November 09

Read also Felcity Murray's report on the Hong Kong market

1 November 2009 - Felicity Murray