Gallo has turned a new leaf

Californian brand Turning Leaf, previously under the Gallo Family Vineyards umbrella, has been re-launched as a stand-alone brand with revised packaging and improved wine quality.

The move follows research and consultation on how to draw in new consumers. The new contemporary style packaging is designed to communicate a more premium positioning and create greater on-shelf stand out. The labels feature clear varietal differentiation and "bring to life" the leaf as the brand icon. 

The wine quality has been improved across the range, with significant investment in winery infrastructure leading to well integrated-oak ageing and vibrant fruit-forward wines. In addition wine quality has benefited from increased focus in the vineyard in terms of canopy management, harvesting at optimal ripeness and greater emphasis on sourcing premium parcels of fruit from regions such as Lodi and the Sierra Foothills.

The range, which features Chardonnay, Sauvignon Blanc, Pinot Grigio, Merlot, Cabernet Sauvignon, Pinot Noir, Zinfandel and Shiraz Rosé, has an RRPin the UK of £6.99 and will be in the market from this month onwards.

1 June 2009 - Felicity Murray