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American fizz now organic pop

Korbel Champagne Cellars is introducing its first California Brut Champagne made entirely with organically grown grapes according to the traditional methode champenoise technique, to become the first major US producer to offer such a wine.

The launch also demonstrates its commitment to sustainable winemaking practices, says the company.

The Korbel Winery has incorporated sustainability across its vineyards and winemaking process for decades, from land conservation to recycling and reclaiming materials used at the winery.

In 2007, Korbel received its organic processor certification from the California Certified Organic Farmers (CCOF), the certification process required to produce an organic product, which enabled Korbel to start crafting the new Korbel Brut.

While the Korbel Brut is ready to be introduced to consumers and will start hitting shelves across the US in October in limited distribution with a suggested retail price of US$15.99.

Gary Heck, owner and president of Korbel Champagne Cellars said: "We're excited to introduce our first California Brut Champagne made from organically grown grapes. This new product allows us to bring a piece of our sustainability philosophy to consumers and offers our consumers yet another choice when it comes to purchasing and celebrating with America’s best selling premium champagne."

1 October 2009 - James Graham