Ballantine’s Finest blended Scotch whisky is set to light-up the on-trade environment with a self-illuminating bottle. 

Created by London-based packaging agency The Core, the bottle, which has been launched in the on-trade in Germany, reflects a graphic equaliser. The dark blue spray coated bottle on a moulded plastic base appears to react to the tonal quality of audio passing through it by lighting up intermittently.

Powered by batteries or mains, 20,000 units have been made available, along with a range of additional electroluminescent POS materials including posters and t-shirts for staff.
The ‘Listen to Your Beat’ initiative, which will be rolled out across bars and nightclubs in 35 key markets.