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Royal Salute supports sport of kings

Royal Salute Scotch whisky from Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is extending its collaboration with the ‘sport of kings’ with the signing of a polo sponsorship deal in India.
The Royal Salute Maharaja of Jodhpur Golden Jubilee Cup held in India will build on the success of the Royal Salute Gold Cup, held in Shanghai, China. The brand is also looking into further international polo match sponsorships.
Neil Macdonald, brand director, explains: “There is a strong affinity between the world’s leading luxury whisky and this regal sport. As part of Royal Salute’s growing international appeal, we are building links with distinctive and luxurious polo gatherings around the world. India is one of our most important potential markets and we’re honoured to be working with the Maharaja of Jodhpur and his team on such an important event.”

1 November 2009 - Felicity Murray