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Easygoing for Jameson

Pernod Ricard UK's humorous new commercial for Jameson Irish whiskey is set in 1780, in treacherous weather conditionsand features four friends telling each other tales and putting a distinctly easygoing spin on harsh times as only the Irish can do. The commercial is summed up by the end line "easygoing Irish" to underscore the brand's provenance and outlook.

1 October 2009 - Felicity Murray