Ian Macleod Distillers introduced a new travel retail exclusive – a one litre Glengoyne 12 Years Old Cask Strength (57.2% abv) single malt.
Presented in a black matte tube with glossed embossing and gold foiling, additional exclusive luxury cues for the travel retail market include greater emphasis on the terms ‘Cask Strength’ and ‘Natural Colour’ and a tasting notes neck-tag booklet.
Iain Weir, marketing director for Ian Macleod Distillers commented: “Such is the quality and success of the malt domestically, we feel a luxury litre version has a deserving place in the exclusive travel retail market.”
TR RSP £36.00/€39.50/US$60.00
1 October 2009 - Felicity Murray