Chivalry from Chivas

Pernod Ricard UK is supporting its Chivas Regal Scotch whisky brand with a new cinema and print advertising campaign entitled ‘Live with Chivalry’.
The campaign, targeted at 25-34 year old males, celebrates the concepts of brotherhood, honour, class and sophistication. It includes 30 second cinema adverts, which will be shown until late November, alongside print advertising in men’s magazines and national newspapers with links to special events at Selfridges stores