Chivas gets pack update

The new packaging for Chivas Regal 12YO, which will be available from September, sees the bottle and gift carton refined and re-crafted to further enhance the brand’s luxury image and on-shelf presence.

Changes include:
• more contemporary embossing on the bottle and a textured label partly recessed into the bottle
• a brighter capsule with a handcrafted texture
• the engraved brushed metal effect carton has more contemporary looking embossed heraldic symbols plus a gold band and deep red interior for a touch of luxury.