Irish Mist has complemented its new bottle design (see story below) with stylish black two-glass packs and gift cartons – scheduled be on-shelf for Thanksgiving and Christmas in the US, Ireland, France, Holland, Belgium and Germany.
The choice of tall, highball-style glasses supports the promotion of Irish Mist’s signature drink with cola and lime. Both packs feature the Celtic graphics used on the central bottle label - and the glasses carry the same design.
1 December 2009 - Felicity Murray