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New Xanté six-packs debuted in Cannes


Building on its popularity in 19 countries as a liqueur that can be enjoyed straight, on the rocks, in long drinks or in cocktails, Xanté was debuted at the TFWA exhibition in convenient gift packs of six 3cl miniature bottles - perfect for the travel retail market.
Boxed in a choice of three colours – gloss black, lustrous gold and delicate pink – the little bottles of the Cognac and pear-flavoured liqueur reflect the stylish image created last year for the brand with a bold black logo on a smart gold label.
The mini-packs will be rolled-out in Sweden, the other Nordic countries and then domestic and travel retail markets worldwide.
Xanté is currently ranked number two in the Scandinavian liqueur segment and tenth most popular liqueur in Europe. Over the past decade sales have increased in volume by over 500% worldwide.

1 October 2009 - Felicity Murray