Optical illusion gift pack is a winner

Bacardi gin brand Bombay Sapphire has launched its latest gift pack, Reign, exclusively in global travel retail markets. The box holds a 1-litre bottle and a recipe booklet.
Bombay Sapphire Reign takes its inspiration from a cocktail glass designed for the brand by Eva Zeisel. The prismatic spheres magnify the key messages on the bottle, detailing the 10 botanical ingredients.
This is the first time that the Fresnel lens printed foil laminate technique (by API), which creates the 3-D dome effect illusion, has been applied to packaging in the drinks sector.
The new gift box, designed by Webb Scarlett deVlam, won the Best Cartonboard Packaging Award in November at the UK Packaging Awards.