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Absolut Tropics first exclusive in duty-free


Absolut Flavor of the Tropics, launched by Pernod Ricard Travel Retail, is the first limited edition flavour from the top-selling vodka brand to be exclusive to the duty free/travel retail market.

The collector’s item bottle will be released in Europe and the Americas in January, then in the rest of the world in February.

The bottle's graphics were designed by Williams Murray Hamm to glow from the shelves with the "hot and exciting allure of the tropics". The vibrant thermal-imaging style colours “radiate” off clear and frosted surfaces. The bottles are manufactured by Ardagh Glass in Sweden.
The tropical flavour is rich with the natural sweetness of orange, mango, lychee and melon, with notes of pineapple and berries. Its sweetness is best enjoyed in drinks where you just add orange.
“Of course these best if you can use freshly squeezed orange juice and fresh fruits,” says Anders Olsson. “The combination of freshness and sweetness is quite sensational.”
A marketing campaign kicks off in January with advertising, PR, in-store activities and tastings, moving media and unique brand installations and experiences in duty free/travel retail locations.

1 October 2009 - Felicity Murray