New family of premium spirits from Granette

Granette has been established 160 years and, until now, its portfolio mainly contained brands targeting the middle and low price segments.
Brand packaging designers Claessens Cartils from Amsterdam has created a coherent family line in which the different presentations each fitted the category coding of their individual products. A unique bottle shape and bold Granette logo safeguard the family feeling, while the differentiation is supported by specific typefaces for the different product variants, individual colourings and background illustrations.