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Hardys new Bin 53 range


Constellation Europe has launched a special release range - Hardys Bin 53 - to celebrate the year 1853 when Thomas Hardy established his first winery on the banks of the River Torrens, Adelaide, Australia.
The brand’s heritage is reinforced through the recently-unveiled new-look packaging that runs across the entire Hardys portfolio and which places strong emphasis on the ‘Established 1853’ message. 

The Bin 53 range is targeted at 35-54 year olds with busy family lives who enjoy drinking wine at home regularly to relax. It is available in Shiraz and Chardonnay varietals, with a RRP of £7.99,
Hardys will be on television from September to December this year, as part of Constellation’s TV sponsorship of Channel 4’s hit show Come Dine With Me.

1 September 2009 - Felicity Murray