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New on the menu from Berberana


Spanish wine brand Berberana has introduced a mid-priced ‘popular premium’ range called Carta de Plata and classified as Vino de la Tierra de Castilla.
The company says the range has been developed to suit the wine needs of today’s consumer by offering approachable fruit-driven wines that deliver quality at an affordable prices and – in a new move for the industry - clear food matching recommendations on the front label. Produced from two classic Spanish varietals, Airen and Tempranillo, and presented in a bespoke bottle design with embossed ‘B’ logo, both the red and white wines will retail at £5.99.
An on-pack collar promotion will support the launch, giving consumers the opportunity to win a luxury week in Spain.


1 September 2009 - Felicity Murray