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Campari to acquire Jamaican rum brands


Group Campari has announced it has reached an agreement to purchase the spirits business of Lascelles deMercado for US$414.75m (approx €330m). The acquisition entails the award winning Appleton Estate, Appleton Special / White, Wray & Nephew and Coruba brands as well as substantial ageing inventory to support future expansion. This is the third largest acquisition in Campari’s history and positions the Group as a leading producer of premium rum globally.

Bob Kunze-Concewitz, CEO commented: "With Lascelles deMercado, the award winning distiller of world class premium dark, overproof and gold Jamaican rums, we are once again leveraging our acquisition framework in a very disciplined and consistent manner for future growth. The addition of the Appleton, Wray & Nephew and Coruba rum brands as well as a portfolio of local Jamaican brands will help us build our critical mass further in key North American markets, provide a leading market position in Jamaica, a major destination in the Caribbean, while laying the foundations for future international growth across all major usage occasions of the growing and premiumising rum category."






1 September 2009 - Felicity Murray