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Havana Club's double-digit growth


Havana Club International sales figures for 2010 show a 15% increase on 2009 and double-digit growth in more than 50 countries.

Significant growth in key markets Cuba, Germany, France and the UK has contributed to the brand reaching 3.77m 9-litre case sales, equating to more than 45m bottles sold across 125 countries.

Marc Beuve-Méry, MD of Havana Club International comments: “Following the challenges of 2009, including a tough economic climate and supply issues in Cuba, we focused our investment on impactful marketing activity in 2010, such as the ‘Nothing Compares to Havana’ advertising campaign, to dial up the message that Havana Club is the authentic Cuban rum.

"We are delighted that the positive reaction we have had from this activity so far, is reflected in these extremely promising results and we are confident of another successful year ahead”.

1 May 2009 - Felicity Murray