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Cider with cartoon label banned


The Portman Group, the drinks industry's self-regulatory body, has declared the labels on Rattler Cyder, which feature a grinning, sunglasses-wearing cartoon snake, are in breach of the agreed code of conduct and therefore must be changed.
The rattlesnake character was deemed "irresponsible" because of its obvious appeal to those under legal drinking age.
In defence, the Healey's Cornish Cyder Farm said Rattler is a Cornish variety of cider apple used to brew its Cornish Rattler Cyder and that it chose a cartoon snake image to denote the drink's provenance rather than a realistic image in order to avoid any association with poison.
The cider must change its label and marketing

1 December 2009 - Felicity Murray