New gin brand director at Pernod Ricard

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has appointed Simon Burley as brand director for Beefeater and Plymouth Gin. Burley, who comes Australia, worked for Pernod Ricard Australia on the marketing of the company’s Scotch whisky brands before moving to Chivas Brothers in 2006 to market the Ballantine’s range of blended Scotch whiskies.

1 September 2009 - Felicity Murray