Aspall has signed a five-year deal with UK events specialist Creativevents, which will enable the super premium cyder brand to be showcased to over 8 million consumers in the next year.
Creativevents provides bespoke catering solutions at sports, music and lifestyle events.
• A new 500ml PET bottle that is the same shape as the glass version and closed with a crown cap has been specially developed for the cyder on sale at the events.
1 September 2009 - Felicity Murray