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First Drinks adds Tia Maria to portfolio


Following Illva Saronno’s acquisition of Tia Maria from Pernod Ricard, First Drinks has secured the UK distribution rights, effective from October 1. The addition of Tia Maria will strengthen First Drinks’ presence in the non-cream liqueur market and complement the company’s portfolio of premium brands that include the Italian liqueur, Disaronno, another Illva Saronno brand. 

1 September 2009 - Felicity Murray