Sidel turns beer packaging design on head

This 500ml PET beer bottle, designed and manufactured by Sidel, has a flame-like shape which breaks with all the traditional codes for beer bottles. Once filled and capped, the bottle is placed on a secondary cap, which acts as a stand. The unique shape and the ergonomics of the bottle are meant to intrigue and attract young consumers who like innovative products.
To drink what’s inside, the consumer has to turn the bottle upside down and rest it on its stand: the bottle is transformed into a glass.
Though culturally traditional, the beer market has, for marketing reasons, become increasingly familiar with PET, which thanks to its plastic deformation qualities and its mechanical performance, offers packaging differentiation opportunities.

1 November 2009 - Felicity Murray