Winery communicates eco-credentials on cap

Chilean wine producer Concha y Toro has moved its Sunrise brand into ‘Eco Glass’ lightweight bottles with the eco-message clearly communicated to the consumer on the capsule.
The producer has reduced the weight of its bottles across 20 brands, affecting around 68.4 million bottles.
Other eco- initiatives by the producer include geo-thermal and solar power technology, waste reduction and energy conservation, which will be rolled out throughout 2009/2010.
Giancarlo Bianchetti, head of Concha y Toro’s Sustainable Development Programme, comments: “We were adamant to keep the same level of quality and strength in our bottles so we engineered the shape of the bottle to use less glass – consequently less energy is used in the production process.”
Sunrise Sauvignon Blanc 2009 and Sunrise Merlot 2008 are both available in Waitrose, priced at £5.99.

1 September 2009 - Felicity Murray