The UK marketing campaign kicked off at The Light Bar in Shoreditch. It was the first installment of the Mellow Moments nights that Four Roses will be running in the new year in selected accounts. New Four Roses Jam Jars were introduced to the consumer and trade audience, which will be available throughout the UK and will be the glass the signature serves will be drank in.
Simple serves were the biggest success of the night with Ginger Beer, Small Batch and Coke and Single Barrel on the rocks flying over the bar.
1 December 2009 - Felicity Murray