Oscar-winning designer gives Hendrick's a face-lift

Hendrick's Gin has partnered with an Oscar-winning designer for a new "animated" gift tin.

The William Grant & Sons-owned distillery teamed up with graphic designer Annie Atkins, who won an academy award for her work on Wes Anderson's The Grand Budapest Hotel and also worked on the director's animated film Isle of Dogs, for the fresh packaging design.

Atkins took inspiration from Victorian London and the zoetrope - a slitted cylindrical drum lined with drawings which creates the illusions of a moving picture when spun.

When the limited-edition Hendrick's tin is opened and the bottle removed, it can be spun in a similar fashion to reveal a hidden animation.

Atkins says she wanted to create something "low-fi and low-tech that was easy to use".

"I thought about a box turning into something fun and how it could relate to the Victoriana style of Hendrick's and its lovely use of steampunk meets unusually futuristic but old-fashioned motifs. When I thought of the zoetrope, everything clicked into place," she said.

Lisa Fitzsimons, global marketing manager at Hendrick's Gin, said: "The Hendrick's Gin Zoetrope is a magical gift that will transport its lucky recipients into an unparalleled world of curiosity."

30 November 2008 -