Co-op stores to stock Salford Rum

UK rum brand Salford Rum has secured a distribution deal with national retailer Co-op - its first supermarket listing.

The Greater Manchester-based company's Dark Spice Rum will go on sale in 90 Co-op convenience stores across the UK this month.

Salford Rum takes inspiration for its expressions from the rums, fruits and spices of the Caribbean. Its Dark Spice Rum (40% ABV) combines pot and column-distilled rums from the Caribbean that have been matured in ex-Bourbon American white oak casks, which are blended together with a distinct spice blend.

In a bid to reduce plastic waste during production Salford Rum's ceramic bottles are screen-printed, bearing intricate maps of Salford by local artist Dave Draws. 

The company is an official supporter of Salford Lads Club, an organisation which provides opportunities for local young people in sports and arts.

Salford Rum is part of the portfolio of distributor Ten Locks, also based in Manchester, which launched in 2020 and is focused on promoting premium spirits brands 'with purpose'. Its portfolio includes El Tequileño, Diablesse Rum and Langley's Gin.

Becky Davies, head of commercial at Ten Locks, said: "The listing represents a significant step forward for Salford Rum and its founders, James Harrison and Tommy Gaughan, who - with incredible entrepreneurial spirit - set about making something new to rival the buoyancy we're seeing in gin, while having a positive impact on their community. 

"The Co-op will be the first retailer to make the brand available in the convenience sector; the move demonstrates consumer appetite for spiced rum as well as the enhanced role c-stores are playing at the heart of the community off the back of the pandemic. We’re proud to be driving Salford Rum forward and expanding its national footprint."

Co-op spirits buyer Jonathan Gray said: "Salford Dark Spice Rum will make the perfect addition to our spirits offering. It’s a well-crafted, versatile spirit that consumers can enjoy across a number of occasions. The trend for making premium drinks at home and experimenting with cocktail recipes has enabled smaller brands with national appeal, such as Salford Rum, to truly shine."

30 November 2008 -