Ridgeview wins ‘best dressed wine' award

The global self-adhesive label producer Avery Dennison partnered Lord Montagu of Beaulieu and the UK Vintners Association in sponsoring the Montagu Trophy for the ‘Best Presented Wine’ at The English & Welsh Wine of the Year Competition 2010.

The Montagu Trophy acknowledges a key part of any wine producing business – that of packaging and presentation.

After much deliberation the competition judges awarded the Montagu Trophy to Ridgeview's Grosvenor 2001 Blanc de Blancs (magnums) – not only for the quality of design in the foil and labelling but also for its presentation in hand crafted wooded boxes, adding to the prestige of the wine and reflecting the wine estate's identity.  The Ridgeview Estate winery on the Sussex Downs used Fasson MP Silver with Fasson S2047 adhesive and BG45 release liner to label its award winning bottles.

Hush Heath Vineyard was awarded second prize for its Balfour Brut Rose 2006, and Wickham Vineyard third for its Wickham Limited Special Reserve Red 2008.

Wine in the UK has become a lifestyle product sold mainly from the supermarket shelves. Here the label’s image and message not only defines the nature and personality of the wine inside the bottle, but is key to attracting the consumer to pick up the bottle in the first place.  Lord Montagu’s prestigious trophy recognises this fundamental truth, and encourages our fine winemakers to market their products in packaging that SELLS.

Avery Dennison, the world's largest manufacturer of food and drink label materials, in partnership with graphic design consultancy Nightingale Austen, a wine branding specialist, and award-winning self-adhesive label printers AJS Labels has generously complemented the Trophy with additional, highly practical prizes.

The Trophy winner, and the second and third runners-up, will benefit from professional design advice, self-adhesive materials, and expert print services that will enable them to create an optimal brand image for their wines. 

“We have apportioned the combination of self-adhesive materials, design consultancy, and print so that we actively encourage the runners-up to achieve greater things, while at the same time rewarding the worthy Trophy winner,” said Glyn Scriven, Segment Manager - Wine and Spirit Labels, Avery Dennison Roll Materials Europe at the awards presentation held at The House of Lords on July 23.

“We hope this sponsorship will contribute to a rising awareness of the importance of the role of the bottle label in making a wine stand out on the supermarket shelf,” he added.

Nightingale Austen Design, AJS Labels, and Avery Dennison have also committed to sponsoring the Montagu Trophy for the ‘Best Presented Wine’ in 2011.

The UKVA is the only organisation recognised by the government and the wider community as representing the English and Welsh wine industry.

About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labelling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

1 August 2010 - Felicity Murray