Stylish sleeving makes bottle a sell-out

As part of the series of collectible bottles of Dita premium lychee liqueur designed by up-and-coming figures of fashion and design for bars, lounges and night-clubs, Pernod-Ricard recently released a bottle created by the poetic and bohemian ready-to-wear fashion label, Manoush.

The bottle, aimed at women, was dressed up with the design house’s hallmark pink Indian- and oriental-inspired patterns with the help of sleeve labelling experts Sleever International.

The design featured different visuals on the back and front. Gold-coloured flowers and arabesques adorned the front and the words Dita Lychee Liqueur were printed in a UV varnish for added night-time visibility. The back was characterised by fine lines and high-quality definition. A superimposed white on pink leopard pattern revealed Japanese Kanji calligraphy motifs. The characters were printed in white outlined in old pink for added visibility.

For this project, Sleever International proposed an SI-PET-TG/050 film using 10-color rotogravure printing for optimum quality. The Sleever Studio adapted the visuals to the demands of the sleeving process - the extremely high-precision positioning, particularly of the different illustrations on the back and front, required expertise and accuracy.

The bottle's release was backed up by a high-profile communication campaign and the collectible edition sold out very rapidly.

1 September 2010 - Felicity Murray