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US$3m jewel-encrusted Chambord bottle

According to Jim Perry, managing director for Brown-Forman Duty Free, the iconic Chambord royal orb bottle is decorated with more than 60 carats worth of diamonds including 1,100 round brilliant cut diamonds, pear cut diamonds, a square cut emerald diamond, the finest round pearls, and hand-wrought 18-carat yellow gold.
“We jumped at the chance to have the US$3 million Chambord bottle present at the IAADFS Show. Chambord is a very regal and fashionable black raspberry liqueur and this expensive bottle is a great way to bring it to the attention of the Duty Free/Travel Retail industry,” says Perry.

Winner of the diamond worth US$2,500

To mark the occasion, Brown-Forman held a draw for a one carat diamond with an appraised value of approximately US$2,500. The winner Fernando Dorta of the Francisco Dorta Company of Venezuela.   

According to Perry, the Chambord bottle is currently being valued by Guinness World Records to determine if it is indeed the world’s most expensive spirits container. He jokingly added that the answer to the most frequently asked question about the bottle is: “Yes, it’s for sale.”

Other Brown-Forman Activities during IAADFS

Other activities at the Brown-Forman stand included a post-Mardi Gras party unveil the new Southern Comfort bottle.  The event included food and music from New Orleans as well as Southern Comfort cocktails.  

In addition, the Gentleman Jack luxury tour bus was on display over the course of the show as part of the “Perfect Gentleman Tour.”   The bus, a luxury model with a plush, upscale interior, has been traveling the US serving as a mobile whiskey information center where consumers can learn about Gentleman Jack, the world’s only twice charcoal mellowed whiskey. The Gentleman Jack bus will be available for meetings and inspection during regular show hours.

About Brown-Forman Corporation:
B-F is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.

About Chambord Liqueur:
Chambord Black Raspberry Liqueur is made from all-natural raspberries, blackberries, XO cognac, Madagascar vanilla, Moroccan citrus peel and honey extract.  It is produced just south of Paris in the picturesque Loire Valley. Inspired by Louis XIV’s visit to Chateau de Chambord in 1685, Chambord  continues to lend elegance and style to every occasion as one of the world’s most versatile liqueurs.

About Donald Edge:
Jeweller Donald Edge is originally from Australia who now operates his jewelry business on London’s Kings Road.  His early introduction to and subsequent involvement in antique jewelry has greatly influenced his ‘classic with a contemporary twist’ that makes his work so appropriate for Chambord.

1 February 2010 - Felicity Murray