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Dewar’s whiskies is given a unified look


Bacardi Global Travel Retail Division has presented a unified new look for Dewar’s range of blended Scotch whiskies.

The new bottle features a contemporary wave design that the company says echoes both the welcoming splash of a Dewar’s dram and the signature “D” in the Dewar’s font.  While modern, the new design retains recognisable features and heritage cues through the John Dewar signature, the date the company was founded, and the gold medallions representing the brand’s numerous awards to date.

As the Dewar’s collection has grown to include Dewar’s White Label, Dewar’s 12 Years Old, Dewar’s 18 Years Old, and Dewar’s Signature, each was created with its own silhouette and design aesthetic. With the redesign of the entire Dewar’s portfolio, the products now appear as a tight-knit family for the first time in the brand’s history. 

“The updated, modern exterior of Dewar’s fully captures the vigor that defines the brand and its founder Tommy Dewar, a world traveller,” says Trent Russell, Global marketing director, Bacardi Global Travel Retail.

“In the energetic spirit of Tommy Dewar, the new packaging is launching in travel retail worldwide, starting with the Americas and Europe.”

Dewar’s 12 and Dewar’s White Label will be the first to hit key markets from August through November, which include the UK with World Duty Free, Singapore with DFS Group, the Middle East with Dubai Duty Free, the Americas, France, Germany, and Malaysia.


1 August 2010 - Felicity Murray