New look for Teachers

Teacher’s whisky is to have a new, more contemporary bottle from July, which will highlight the high malt content of the blend

The smaller, cleaner label on the front of the bottle displays a crisp new logo on a white background and for the first time highlights the 45% malt content of Teacher's, while the black and metallic gold colouring reflects the premium quality of the brand. 

The new bottle is embossed with the brand crest, with a bolder plinth effect at the base, an enhanced vacuity bubble at the neck and more defined shoulders.
  
Maxxium UK’s brand manager for Teacher’s, Janette Peat says: “Teacher’s is one of the UK’s favourite blended Scotches, steeped in heritage dating back to 1830. Teacher's has a rich history in pioneering packaging, from being the first whisky to invent the self opening bottle without the use of a corkscrew in the 1910s, to inventing the jigger cap in the 1960s. 

"Our new pack reflects this heritage, by maintaining the very distinct and recognisable trademark shape which has changed very little over the past 92 years, but is now bolder and sleeker, while the clarity of the label offers better stand out on-shelf.

“We decided to highlight the 45% malt content as it sets Teacher's apart as one of the highest of all blended Scotch whiskies and gives Teacher’s its distinctive malty, peaty full flavour. The high malt content also makes Teacher’s excellent value for money and the reason we like to call it the generous blend.

“Teacher’s is made up of at least 35 single malts from around Scotland, including its fingerprint malt, the award-winning Ardmore.  Teacher's educational podcast at www.teacherswhiskyuk.com, highlights the skill and craftsmanship that goes into creating a blend." 

The newly designed bottle is available in 70cl and 1L sizes.

1 June 2010 - Felicity Murray