Olmeca Tequila launches short films

After filming on location in London and across Mexico, Olmeca Tequila is launching aseries of short films.  Beautifully shot and with a dynamic and contemporary feel, the five documentaries feature Henry Besant and Dre Masso from the Worldwide Cocktail Club as they travel through the origins of Tequila to tell us about its unique production.  They also take a look at modern uses of the Agave plant and the tezontle stone, before returning to London to observe how the category has affected the vibrant bar scene.

The films will be launched from September to November onto various platforms, including the Tahona Society’s Facebook page, YouTube, Vimeo, the Olmeca and Tahona Society websites, iTunes, as well as cocktail blogs.

Los Altos explores the origin of Olmeca Altos, and explains why the famous tierra roja helps to cultivate the finest Tequila in the world.  It also meets with proud locals from across Los Altos region, as well as visiting the eponymous town of Tequila. 

Agave follows Henry and Dre as they talk to the jimadores who harvest the plants used for Olmeca Altos 100% Agave Tequila.  They then travel to Mexico City to discover the modern uses of Agave in both cooking and fashion.

Tahona takes a look at why the ancient Tahona method used to produce Olmeca Altos, creates a more flavoursome Tequila, before moving on to Biko – Mexico’s highest rated restaurant, to see how they use the same volcanic rock in their contemporary kitchen.

Master Distiller focuses on the infinite passion of Jesús Hernández, one of the finest Tequila distillers in the world and head of the Olmeca distillery, as he unearths the secrets and myths of its production, before meeting people who have been influenced by him.

Coming Home travels from Mexico, where the guys meet the country’s most recognised bartender, to high end bars in London, where local top bartenders share cocktail recipes using Olmeca Altos, and discuss how perceptions of Tequila are continuously evolving.

About Olmeca:
Olmeca is the original Tequila brand in Pernod Ricard´s international spirits portfolio, with high quality premium Tequilas including Olmeca, Olmeca Altos and Olmeca Tezón.  Available in over 80 countries, today Olmeca is ranked as the No. 1 Tequila in EMEA (Europe/Middle-East/Africa), the No.2 Tequila outside of North America and the No. 4 Tequila worldwide, in terms of value.  Olmeca Tequilas are made by using the authentic Tahona method, and are exclusively produced at our own distillery in Arandas in Los Altos region of western-central Mexico.  Los Altos is recognised as the world´s premier Agave region, with the resulting Tequila possessing a fuller, smoother taste.

1 August 2010 - Felicity Murray