Boisset adds an AOC Bourgogne Pinot Noir

The vinification process is described as a “closely-guarded secret stemming from several years of research”. Boisset claims that “just one glass improves the mood instantly and this improvement continues at an exponential rate – the more you drink, the better you feel.”

The benefits of resveratrol, a phytoalexin naturally found in the skins of Pinot Noir grapes and particularly those grown in Burgundy, have long been known. When consumed in moderation, (three glasses daily for men and two for women) wines containing resveratrol can help fight cancer and cardiovascular disease, and according to a recent study by the Harvard Medical School, can significantly increase longevity. These benefits were also presented during the Wine Active Compounds (WAC) international conference in Beaune in March 2008, which in addition revealed that resveratrol is a natural stimulant to our happiness hormones, or beta-endorphins.

According to Jean-Charles Boisset, this new Bourgogne Pinot Noir “captures all the essence of these magical ingredients in a mind-altering tipple”. It hails from an excellent 2009 vintage and is relatively low in alcohol, weighing in at just 10.5°. The packaging includes the name of the grape varietal and its active ingredients are detailed on the rear label.

In Burgundy, a region that has a rather traditional approach to its wines, Boisset has spent the last five years making a name for itself as an innovator. The French Rabbit range of vintage Vins de Pays d’Oc in colourful Tetra Prisma packs and Mommessin’s Beaujolais in light-weight, stylish and unbreakable aluminum bottles, for example. Boisset has also recently adopted top-of-the-range food-grade PET plastic, which is unbreakable, light and transparent and contains an anti-UV barrier to preserve all the wine’s organoleptic qualities, as well as an expansion into screw-caps for some of its grands vins.

RRP €5 / US$5 per bottle, inc. taxes and gift box

Jean-Charles Boisset (Photography by Catharine Lowe)

April 2010

1 April 2010 - Felicity Murray