More than just transport packaging

A&R Carton has developed a new range of wine packs made of kraftboard, which offers excellent stiffness, wet strength and printability - including the use of decorative techniques, such as embossing, windows and spot-varnishing, thus improving the presentation at point-of-sale.

Perforations guarantee easy opening of the pack without destroying it and handles allow convenient carrying for the consumer. Integrated partitions protect the bottles against breakage and the labels against damage. Plus, compared to traditional corrugated wine boxes, almost twice as many can be packed on a pallet, which not only saves transport costs storage space but scores points in terms of the environment and sustainability.

1 March 2010 - Felicity Murray