New paperboard offers 3D opportunities

In an exclusive agreement with paper and pulp manufacturer Billerud, packaging supplier Chesapeake has gained the rights for the exclusive use of FibreForm, primarily in the UK and for a number of product applications across Europe.

Chesapeake has developed the FibreForm material to provide brand owners with unique 3D paperboard shapes to any pack.

The range marketed under the Impressions brand name uses a specialist low energy process to form the paperboard material into a complete range of distinctive shapes.

“The shapes we’ve created are so tactile you feel compelled to handle the packs,” says Carol Hammond, Chesapeake's head of R&D.

This tactile board can help to promote and complement a brand – from tactile bubbles on a tube to replicating the shape of a bottle. It also has the flexibility to be formed into a pod to hold a liquid, offering an alternative to plastic

1 March 2010 - Felicity Murray