SAB Miller introduces limited edition pack

SAB Miller’s Castle Lite, an award-winning premium lighter beer launched in 1994, is being promoted in a limited edition pack to emphasize and strengthen its market position. Netherlands-based design agency Claessens|Cartils was asked to develop the graphical design for the 'cool' new aluminium bottle.

The limited edition design, which is being launched on the South African market, enhances the premium positioning of the brand by presenting a clean design combined with a high level of refinement. The material expression of the aluminium pack and the visual icy elements reflect the brand's ‘extra cold’ character. In addition, the colours silver and green remain loyal to the original Castle Lite family to maintain brand recognition. 

1 September 2010 - Felicity Murray