New varietal from Redwood Creek

Californian wine brand, Redwood Creek has added a new line to its UK portfolio with the launch of a Pinot Noir.

Aimed at the impulse and multiple grocer sectors, the new varietal is made using fruit from the Lodi, Delta and San Joaquin Valley regions. It has a smooth, medium-bodied finish with notes of cherries and raspberry and a hint of spice giving it texture, fullness and length.

The brand was launched into the UK market in 2009 and specifically targets the male wine drinker. By promoting a more adventurous lifestyle, Redwood Creek aims to reach this affluent audience, which is often overlooked by mainstream brands.

The brand is also continuing its partnership with the UK's Woodland Trust by donating 25p from every promotional bottle sold to the conservation charity.

New varietal now in Sainsbury's and Asda. RRP £7.49

1 September 2010 - Felicity Murray